May 24, 2026/ google ads · claude · setup · mcp

How to Connect Google Ads to Claude (Free MCP, 3 Steps)

Plug your Google Ads into Claude Desktop or Claude.ai in three steps. Free, read-only MCP — audit accounts, find wasted spend, compare periods in plain English.

Claude Desktop and Claude.ai both support the Model Context Protocol natively — which means you can wire Google Ads in directly, no plugin marketplace, no middleware. connector.wtf ships a free, read-only Google Ads MCP that Claude can call like any other tool.

Why Claude is a great fit for Google Ads analysis

Long context. Claude can hold a whole quarter of campaign data in a single thread without summarizing it away.
Honest reasoning. Claude will tell you when a number looks wrong instead of hallucinating a confident answer.
Read-only. The OAuth scope cannot pause campaigns, change bids, or move budgets — even if you ask.

Step 1 — Sign in with Google

Go to connector.wtf/google-ads and click Sign in with Google. Pick the ad accounts (or MCC) you want Claude to see.

Step 2 — Copy your MCP URL

You land on a connect screen with a personal MCP URL. Copy it. It's a single bearer-authenticated endpoint — no JSON config, no tokens to manage.

Step 3 — Add it to Claude

Claude Desktop: Settings → Connectors → Add custom connector → paste the URL → approve the OAuth prompt.
Claude.ai (web): Settings → Connectors → paste the URL.
Claude in Cursor: add it as an MCP server in your MCP config JSON.

Five prompts to run first

› Run the wasted_spend_report for the last 30 days. Rank by cost, group by campaign, and tell me which negatives to add.

› Compare last 7 days vs the prior 7 days at account level. Flag any KPI that moved more than 20% and explain why.

› Which campaigns are losing the most impression share to budget vs to rank? Give me a one-line fix per campaign.

› Show me MTD budget pacing. Which campaigns will burn the month before the 25th?

› Run an account_summary, then propose three experiments I should run next month based on what you see.

Use it alongside the other connectors

Add the Meta Ads and Search Console connectors in the same Claude session — your assistant can correlate paid search performance with organic queries, or compare ROAS across Google and Meta in one answer. The full list of connectors lives on the MCP connectors for marketing page.

FAQ

Does Claude see my Google credentials?

No. OAuth happens between you and Google. Claude only sees the MCP URL and a short-lived access token; connector.wtf stores the refresh token AES-256 encrypted at rest.

Can Claude change anything in Google Ads?

No. The scope is read-only. No bid changes, no pauses, no edits.

Does it support MCC accounts?

Yes. Manager accounts unlock their child accounts automatically.

What does it cost?

Free during beta.

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